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Marketing Exchange Transactions and Relationships Frank Houston
Marketing Exchange Transactions and Relationships
Frank Houston
The American Marketing Association defines marketing as an exchange process. Marketing Exchange Transactions and Relationships will appeal to marketing faculty and the advanced marketing student in addition to marketing managers.
192 pages, black & white illustrations
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 1992. gada 21. septembris |
| ISBN13 | 9780899307350 |
| Izdevēji | Bloomsbury Publishing Plc |
| Lapas | 192 |
| Izmēri | 148 × 218 × 18 mm · 403 g |
| Valoda | Angļu |