Pastāsti draugiem par šo preci:
Making Creativity Accountable: How Successful Advertisers Manage Their Television and Print Ronald C. Harding
Making Creativity Accountable: How Successful Advertisers Manage Their Television and Print
Ronald C. Harding
A comprehensive handbook for advertising and marketing managers, this volume shows how advertisers can effectively control agency costs without sacrificing creativity.
176 pages, index, appendixes
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 1991. gada 26. augusts |
| ISBN13 | 9780899303376 |
| Izdevēji | Bloomsbury Publishing Plc |
| Lapas | 208 |
| Izmēri | 162 × 230 × 17 mm · 444 g |
| Valoda | Angļu |