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Managing the Media: Proactive Strategy for Better Business-Press Relations Fred J. Evans
Managing the Media: Proactive Strategy for Better Business-Press Relations
Fred J. Evans
Emphasizing the need for businesses to take a proactive approach to media relations, examines methods and techniques used by executives to develop successful press relations. This timely book advocates that business take a proactive approach to media relations to prevent biased treatment.
192 pages, 1, black & white illustrations
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 1987. gada 16. jūnijs |
| ISBN13 | 9780899301563 |
| Izdevēji | Bloomsbury Publishing Plc |
| Lapas | 189 |
| Izmēri | 140 × 216 × 14 mm · 390 g |
| Valoda | Angļu |