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Venturing Abroad: Innovation by U.S. Multinationals Frank C. Schuller
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Venturing Abroad: Innovation by U.S. Multinationals
Frank C. Schuller
A major theme of the book is that, not only is innovation crucial for U. S. multinationals to survive competition abroad, but that such innovation is increasingly being effected in U. S. subsidiaries overseas following the lead of most Western European multinationals and, to a lesser degree, their Japanese counterparts.
177 pages
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