Pastāsti draugiem par šo preci:
Customer Equity: Building and Managing Relationships As Valuable Assets Robert C. Blattberg
Do you have a profile? Pierakstīties
Saņemiet paziņojumus par jauniem Robert C. Blattberg izdevumiem
Mūsu klienti saka:
Pievienot savam iMusic vēlmju sarakstam
Customer Equity: Building and Managing Relationships As Valuable Assets
Robert C. Blattberg
Offers marketing system for measuring and managing customer value as a financial asset. This book outlines customer equity's three core strategies - customer acquisition, customer retention, and add-on selling - and the balance among them, and explain how the customer life cycle affects strategy and the marketing mix.
256 pages, illustrations
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2001. gada 1. jūlijs |
| ISBN13 | 9780875847641 |
| Izdevēji | Harvard Business School Publishing |
| Lapas | 256 |
| Izmēri | 242 × 161 × 23 mm · 571 g |
Vairāk no Robert C. Blattberg
Rādīt visu![Cover for Robert C. Blattberg · Database Marketing: Analyzing and Managing Customers - International Series in Quantitative Marketing (Hardcover Book) [2008 edition] (2008)](https://imusic.b-cdn.net/images/item/original/789/9780387725789.jpg?robert-c-blattberg-2008-database-marketing-analyzing-and-managing-customers-international-series-in-quantitative-marketing-hardcover-book&class=scaled&v=1550770835)
Vairāk no tā paša izdevēja
Skatīt visus Robert C. Blattberg