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Creating Your Library Brand: Communicating Your Relevance and Value to Your Patrons Elisabeth Doucett
Creating Your Library Brand: Communicating Your Relevance and Value to Your Patrons
Elisabeth Doucett
Branding is one part of the marketing process that focuses on developing a laser-clear message and the means to communicate that message to the intended audience. But, as a library, where does branding fit? With branding scaled and tailored to the public library arena, this guide clarifies marketing and branding and explains where to start.
160 pages, Illustrations
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2009. gada 30. janvāris |
| Oriģinālā izdošanas datums | 2008 |
| ISBN13 | 9780838909621 |
| Izdevēji | American Library Association |
| Lapas | 160 |
| Izmēri | 230 × 155 × 6 mm · 204 g |
| Valoda | Angļu |