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Tourism Distribution Channels: Practices, Issues and Transformations Dimitrios Buhalis
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Tourism Distribution Channels: Practices, Issues and Transformations
Dimitrios Buhalis
This title looks at all the issues involves in the distribution of the tourism product. Contemporary case studies are considered from multiple theoretical perspectives, including: industry network theory; relationship marketing; industry structre; value chain approaches; and systems theory.
320 pages, 25 illustrations
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2001. gada 13. decembris |
| ISBN13 | 9780826454706 |
| Izdevēji | Bloomsbury Publishing PLC |
| Lapas | 400 |
| Izmēri | 170 × 245 × 22 mm · 692 g |
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