Pastāsti draugiem par šo preci:
Advertising Diversity Shalini Shankar
Cena
€ 49,99
Pasūtīts no attālās noliktavas
Paredzamā piegāde . gada 10. - 18. sept.
Saņemiet paziņojumus par jauniem Shalini Shankar izdevumiem
Mūsu klienti saka:
Pievienot savam iMusic vēlmju sarakstam
Advertising Diversity
Shalini Shankar
Anthropologist Shalini Shankar explores how racial and ethnic differences are created and commodified through advertisements and marketing. Focusing on Asian American ad firms, she describes the day-to-day process of creating ads and argues that advertising has framed Asian Americans as "model consumers," thereby legitimizing their presence in American popular culture.
328 pages, 42 illustrations
| Mediji | Grāmatas Book |
| Izlaists | 2015. gada 27. aprīlis |
| ISBN13 | 9780822358770 |
| Izdevēji | Duke University Press |
| Žanrs | Ethnic Orientation > Asian Studies |
| Lapas | 328 |
| Izmēri | 227 × 152 × 22 mm · 477 g |
| Valoda | Angļu |
