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Marketing and Mobile Financial Services: A Global Perspective on Digital Banking Consumer Behaviour - Routledge Studies in Marketing 1. izdevums
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Marketing and Mobile Financial Services: A Global Perspective on Digital Banking Consumer Behaviour - Routledge Studies in Marketing
This book discusses the evolution, growth and future of mobile financial services (MFS) as well as identifying the frameworks, stakeholders, and technologies used in financial information systems in general and MFS in particular.
296 pages, 23 Line drawings, black and white; 30 Tables, black and white
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2019. gada 15. janvāris |
| ISBN13 | 9780815386940 |
| Izdevēji | Taylor & Francis Inc |
| Lapas | 296 |
| Izmēri | 241 × 162 × 26 mm · 620 g |
| Valoda | Angļu |
| Redaktors | Karjaluoto, Heikki (Jyvaskyla University) |
| Redaktors | Shaikh, Aijaz A. (The Inst. of Info. and Comp. Tech., Kazakhstan) |
