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Superior Customer Value: Finding and Keeping Customers in the Now Economy Weinstein, Art (Nova Southeastern University, USA) 4. izdevums
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Superior Customer Value: Finding and Keeping Customers in the Now Economy
Weinstein, Art (Nova Southeastern University, USA)
This title is a state-of-the-art guide to designing, implementing, and evaluating a customer value strategy in service, technology, and information-based organizations. It will give students and managers an edge in improving their marketing operations to create superior customer experiences.
214 pages, 16 Line drawings, black and white; 3 Halftones, black and white; 19 Tables, black and whi
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2018. gada 4. decembris |
| ISBN13 | 9780815380009 |
| Izdevēji | Taylor & Francis Inc |
| Lapas | 222 |
| Izmēri | 150 × 220 × 20 mm · 430 g |
| Valoda | Angļu |
