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Marketing Analytics: Essential Tools for Data-Driven Decisions - Darden Business Series Rajkumar Venkatesan
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Marketing Analytics: Essential Tools for Data-Driven Decisions - Darden Business Series
Rajkumar Venkatesan
The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Essential Tools for Data-Driven Decisions, which updates and expands on the earlier book as we enter the 2020s.
336 pages
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2021. gada 30. janvāris |
| ISBN13 | 9780813945156 |
| Izdevēji | University of Virginia Press |
| Lapas | 336 |
| Izmēri | 236 × 185 × 29 mm · 756 g |
