The Opinion Makers - David W. Moore - Grāmatas - Beacon Press - 9780807042335 - 2009. gada 1. septembris
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The Opinion Makers

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With a new afterword by the author

Drawing on over a decade's experience at the Gallup Poll and a distinguished academic career in survey research, David W. Moore?praised as a "scholarly crusader" by the New York Times?reveals that pollsters don't report public opinion, they manufacture it. In this highly critical book, he describes the questionable tactics pollsters use to create poll-driven news stories-including force-feeding respondents, slanting the wording of questions, and ignoring public ignorance on even the most arcane issues. More than proof that the numbers do lie, The Opinion Makers clearly and convincingly spells out how urgent it is that we make polls deliver on their promise to monitor, not manipulate, the pulse of democracy.


202 pages, black & white illustrations, figures

Mediji Grāmatas     Paperback Book   (Grāmata ar mīksto vāku un līmēto muguru)
Izlaists 2009. gada 1. septembris
ISBN13 9780807042335
Izdevēji Beacon Press
Lapas 216
Izmēri 150 × 220 × 10 mm   ·   303 g
Valoda Angļu  

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