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Rhetorical and Critical Approaches to Public Relations II - Routledge Communication Series Robert L Heath 2. izdevums
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Rhetorical and Critical Approaches to Public Relations II - Routledge Communication Series
Robert L Heath
Illustrating the application of rhetorical theory and critical perspectives to explain PR practices, this book provides the guidelines and philosophical underpinnings of PR, and uses a rhetorical lens to give practitioners a sense of how their PR campaigns contribute to the organisational bottom line.
392 pages, 5 black & white tables
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2009. gada 19. februāris |
| ISBN13 | 9780805864236 |
| Izdevēji | Taylor & Francis Inc |
| Lapas | 392 |
| Izmēri | 152 × 238 × 28 mm · 674 g |
| Valoda | Angļu |
| Redaktors | Heath, Robert L. (University of Houston, USA) |
| Redaktors | Toth, Elizabeth L. (University of Maryland, College Park, USA) |
| Redaktors | Waymer, Damion (Virginia Tech, USA) |
