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Visual Marketing: From Attention to Action - Marketing and Consumer Psychology Series 1. izdevums
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€ 250,49
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Visual Marketing: From Attention to Action - Marketing and Consumer Psychology Series
Aims to further research and theory development in visual marketing. This book includes chapters that represent an array of issues in visual marketing. It addresses three areas in theory: attention and perception, visual cognition and action and choice. It is of interest to undergraduate and graduate students in marketing, and social psychology.
328 pages, Illustrations
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2007. gada 19. septembris |
| ISBN13 | 9780805862928 |
| Izdevēji | Taylor & Francis Inc |
| Lapas | 320 |
| Izmēri | 162 × 229 × 23 mm · 750 g |
| Valoda | Angļu |
| Redaktors | Pieters, Rik |
| Redaktors | Wedel, Michel |
