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Public Relations Metrics: Research and Evaluation - Routledge Communication Series 1. izdevums
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Public Relations Metrics: Research and Evaluation - Routledge Communication Series
Presents developments in public relations measurement and evaluation. This book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.
344 pages, 36 black & white tables
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2008. gada 28. maijs |
| ISBN13 | 9780805862737 |
| Izdevēji | Taylor & Francis Inc |
| Lapas | 348 |
| Izmēri | 156 × 226 × 18 mm · 466 g |
| Valoda | Angļu |
| Redaktors | Tkalac Vercic, Ana |
| Redaktors | Van Ruler, Betteke (University of Amsterdam, the Netherlands) |
| Redaktors | Vercic, Dejan |
