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Public Relations Metrics: Research and Evaluation - Routledge Communication Series Betteke Van Ruler 1. izdevums
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Public Relations Metrics: Research and Evaluation - Routledge Communication Series
Betteke Van Ruler
Responding to the need in academia and the public relations profession, this volume presents the state of knowledge in public relations measurement and evaluation. It brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.
344 pages, 36 black & white tables
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2008. gada 28. maijs |
| ISBN13 | 9780805862720 |
| Izdevēji | Taylor & Francis Inc |
| Žanrs | Interdisciplinary Studies > Communication Studies |
| Lapas | 348 |
| Izmēri | 152 × 229 × 23 mm · 589 g |
| Valoda | Angļu |
| Redaktors | Tkalac Vercic, Ana |
| Redaktors | Van Ruler, Betteke (University of Amsterdam, the Netherlands) |
| Redaktors | Vercic, Dejan |
![Cover for Betteke Van Ruler · The Communication Strategy Handbook: Toolkit for Creating a Winning Strategy (Hardcover Book) [New edition] (2019)](https://imusic.b-cdn.net/images/item/original/836/9781433154836.jpg?betteke-van-ruler-2019-the-communication-strategy-handbook-toolkit-for-creating-a-winning-strategy-hardcover-book&class=scaled&v=1567522014)
