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Gaining Influence in Public Relations: The Role of Resistance in Practice - Routledge Communication Series Bruce K. Berger 1. izdevums
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Gaining Influence in Public Relations: The Role of Resistance in Practice - Routledge Communication Series
Bruce K. Berger
Explains how professionals can increase their influence in practice to help their organizations achieve success. This book explores the territories of power, resistance, and activism in public relations, arguing that practitioners can increase their power and social legitimacy by using a range of influence resources, strategies, and tactics.
288 pages, black & white illustrations
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2005. gada 22. decembris |
| ISBN13 | 9780805852936 |
| Izdevēji | Taylor & Francis Inc |
| Lapas | 292 |
| Izmēri | 159 × 230 × 16 mm · 422 g |
| Valoda | Angļu |
