Pastāsti draugiem par šo preci:
Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World Curtis P. Haugtvedt-Richard Yalch-Karen A. Machlei 1. izdevums
Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World
Curtis P. Haugtvedt-Richard Yalch-Karen A. Machlei
This edited volume--sponsored by the SCP and similar to Schumann/Thorson "Advertising and the World Wide Web (`99)"--contains historical and theoretical foundations of the Internet. It will discuss the structure of Web advertising and serves to better ac
574 pages, Illustrations
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2005. gada 13. janvāris |
| ISBN13 | 9780805851540 |
| Izdevēji | Taylor & Francis Inc |
| Lapas | 574 |
| Izmēri | 161 × 238 × 34 mm · 946 g |
| Valoda | Angļu |
| Redaktors | Haugtvedt, Curtis P. (The Ohio State University, Columbus, USA) |
| Redaktors | Machleit, Karen A. |
| Redaktors | Yalch, Richard |
Ziemassvētku dāvanas var atgriezt līdz 31. janvārim