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Persuasive Imagery: A Consumer Response Perspective Linda M. Scott 1. izdevums
Persuasive Imagery: A Consumer Response Perspective
Linda M. Scott
Sponsored by the Society for Consumer Psychology, this vol. synthesizes & advances existing knowledge of consumer response to visuals using an interdisciplinary perspective. For those interested in consumer psych, advertising, mktg, visual comm.
464 pages, 1, black & white illustrations
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2003. gada 1. februāris |
| ISBN13 | 9780805842029 |
| Izdevēji | Taylor & Francis Inc |
| Lapas | 462 |
| Izmēri | 156 × 225 × 43 mm · 1,02 kg |
| Valoda | Angļu |
| Redaktors | Batra, Rajeev |
| Redaktors | Scott, Linda M. |