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Social Marketing: Theoretical and Practical Perspectives Goldberg 1. izdevums
Social Marketing: Theoretical and Practical Perspectives
Goldberg
This volume brings together academic, governmental, and for-profit experts on advertising to address issues of social marketing, which represents an increasingly important corner of marketing. For marketers, consumer psychologists, and policy makers.
480 pages, 1, black & white illustrations
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 1997. gada 1. maijs |
| ISBN13 | 9780805824995 |
| Izdevēji | Taylor & Francis Inc |
| Lapas | 474 |
| Izmēri | 159 × 242 × 29 mm · 822 g |
| Valoda | Angļu |
| Redaktors | Fishbein, Martin |
| Redaktors | Goldberg, Marvin E. |
| Redaktors | Middlestadt, Susan E. |
Ziemassvētku dāvanas var atgriezt līdz 31. janvārim