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Measuring Advertising Effectiveness William D Wells 1. izdevums
Measuring Advertising Effectiveness
William D Wells
Acknowledging that advertisements are complex phenomena that require detailed investigation, this book explores the multidimensional nature of advertising's diverse effects from both academic and applied perspectives. It also addresses the problems and limitations of advertising.
424 pages, illustrations
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 1997. gada 1. maijs |
| ISBN13 | 9780805819014 |
| Izdevēji | Taylor & Francis Inc |
| Lapas | 418 |
| Izmēri | 152 × 229 × 28 mm · 940 g |
| Valoda | Angļu |
| Redaktors | Wells, William D. |