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Values, Lifestyles, and Psychographics 1. izdevums
Values, Lifestyles, and Psychographics
A collection that features papers presented at the annual Advertising and Consumer Psychology Conference. The first section deals with theoretical and conceptual issues in advertising research, while the second section presents chapters devoted to improving methodology.
430 pages
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 1997. gada 1. aprīlis |
| ISBN13 | 9780805814965 |
| Izdevēji | Taylor & Francis Inc |
| Lapas | 430 |
| Izmēri | 150 × 220 × 20 mm · 960 g |
| Valoda | Angļu |
| Redaktors | Chiagouris, Larry |
| Redaktors | Kahle, Lynn R. |