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Global and Multinational Advertising 1. izdevums
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Global and Multinational Advertising
Includes analyses of methodological issues, theoretical investigations of cultural and social values and their implications for marketing specialists, studies of gender- and sub-culture specific advertising, and investigations of advertising efforts in several different international markets.
278 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 1994. gada 1. septembris |
| ISBN13 | 9780805813951 |
| Izdevēji | Taylor & Francis Inc |
| Lapas | 278 |
| Izmēri | 150 × 220 × 10 mm · 510 g |
| Valoda | Angļu |
| Redaktors | Englis, Basil G. |
