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Attention, Attitude, and Affect in Response To Advertising 1. izdevums
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Attention, Attitude, and Affect in Response To Advertising
This volume presents issues in consumer psychology and advertising such as the relationship between gender differences, cortical organization and advertising; new approaches to old issues; and new applications of consumer psychology to other fields, such as examining health behaviour.
338 pages
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 1993. gada 1. oktobris |
| ISBN13 | 9780805807561 |
| Izdevēji | Taylor & Francis Inc |
| Lapas | 338 |
| Izmēri | 150 × 220 × 20 mm · 589 g |
| Valoda | Angļu |
| Redaktors | Brock, Timothy C. |
| Redaktors | Clark, Eddie M. |
| Redaktors | Stewart, David W. |
