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Advertising Exposure, Memory and Choice 1. izdevums
Advertising Exposure, Memory and Choice
Originally presented at the eighth annual Advertising and Consumer Psychology Conference held in Toronto, this book focuses on research examining the effects of advertising exposure on consumer information processing and decision making.
360 pages
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 1993. gada 1. jūnijs |
| ISBN13 | 9780805806854 |
| Izdevēji | Taylor & Francis Inc |
| Lapas | 360 |
| Izmēri | 150 × 220 × 20 mm · 731 g |
| Valoda | Angļu |
| Redaktors | Mitchell, Andrew A. |