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Deceptive Advertising: Behavioral Study of A Legal Concept - Routledge Communication Series Jef Richards 1. izdevums
Deceptive Advertising: Behavioral Study of A Legal Concept - Routledge Communication Series
Jef Richards
This text provides discussions regarding the intersection of law and behavioural science and its application to deceptive advertising. It offers a foundation on which to base behavioural research into how consumers are deceived by advertising claims and what cognitive processes are involved.
264 pages, 1, black & white illustrations
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 1990. gada 1. aprīlis |
| ISBN13 | 9780805806496 |
| Izdevēji | Taylor & Francis Inc |
| Lapas | 258 |
| Izmēri | 152 × 229 × 19 mm · 599 g |
| Valoda | Angļu |
Ziemassvētku dāvanas var atgriezt līdz 31. janvārim