Pastāsti draugiem par šo preci:
Rethinking Marketing: Towards Critical Marketing Accountings Douglas T Brownlie
Rethinking Marketing: Towards Critical Marketing Accountings
Douglas T Brownlie
This volume on marketing as a field of study, research and practice proposes ways forward for the discipline and profession. The contributors cover issues in contemporary marketing, including: marketing philosophy, marketing ethics, the marketing profession, and marketing teaching and research.
288 pages, black & white illustrations
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 1999. gada 19. janvāris |
| ISBN13 | 9780803974913 |
| Izdevēji | SAGE Publications Inc |
| Lapas | 288 |
| Izmēri | 156 × 234 × 16 mm · 430 g |
| Valoda | Angļu |
| Redaktors | Brownlie, Douglas |
| Redaktors | Saren, Michael |
| Redaktors | Wensley, Robin |
| Redaktors | Whittington, Richard |
Ziemassvētku dāvanas var atgriezt līdz 31. janvārim