Pastāsti draugiem par šo preci:
Rethinking Marketing: Towards Critical Marketing Accountings
Rethinking Marketing: Towards Critical Marketing Accountings
This volume on marketing as a field of study, research and practice proposes ways forward for the discipline and profession. The contributors cover issues in contemporary marketing, including: marketing philosophy, marketing ethics, the marketing profession, and marketing teaching and research.
288 pages
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 1998. gada 30. decembris |
| ISBN13 | 9780803974906 |
| Izdevēji | SAGE Publications Inc |
| Lapas | 288 |
| Izmēri | 156 × 234 × 19 mm · 540 g |
| Valoda | Angļu |
| Redaktors | Brownlie, Douglas |
| Redaktors | Saren, Michael |
| Redaktors | Wensley, Robin |
| Redaktors | Whittington, Richard |
Ziemassvētku dāvanas var atgriezt līdz 31. janvārim