Shaping Political Attitudes: The Impact of Interpersonal Communication and Mass Media - Silvo Lenart - Grāmatas - SAGE Publications Inc - 9780803957091 - 1994. gada 16. augusts
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Shaping Political Attitudes: The Impact of Interpersonal Communication and Mass Media

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Recent research in the area of public opinion has focused most of its attention on the effect of the mass media, television in particular, as an influencing agent. The author argues that media effects are only half of the equation; the mass media cannot be seen as the exclusive source of political information. In a model of `total information flow', the media must share the political information environment with interpersonal communication. This volume bridges the gap between media and interpersonal communication and their combined effect on political attitudes and cognition.


155 pages, 1, black & white illustrations

Mediji Grāmatas     Paperback Book   (Grāmata ar mīksto vāku un līmēto muguru)
Izlaists 1994. gada 16. augusts
ISBN13 9780803957091
Izdevēji SAGE Publications Inc
Lapas 155
Izmēri 140 × 216 × 9 mm   ·   280 g
Valoda Angļu  

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