Telephone Survey Methods: Sampling, Selection, and Supervision - Applied Social Research Methods - Paul J. Lavrakas - Grāmatas - SAGE Publications Inc - 9780803953079 - 1993. gada 19. augusts
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Paul J. Lavrakas
Telephone Survey Methods: Sampling, Selection, and Supervision - Applied Social Research Methods 2 Revised edition

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What quality control methods can be used most effectively to structure and monitor interviews and convert refusals? What telephone numbers should be used in random digit dialling? How can eligible respondents be chosen and their cooperation secured? Addressing these and other survey issues, this book offers researchers a guide to thinking about and executing telephone surveys from generating phone numbers to structuring the work of interviewers and supervisors. New to this edition are a focus on the total survey error concept, a comparison of CATI (computer-assisted telephone interviews) with PAPI (paper and pencil inventory) procedures, mixed-mode surveys and new telecommunication technologies. In addition, the book covers such topics as h

192 pages, tabs.

Mediji Grāmatas     Paperback Book   (Grāmata ar mīksto vāku un līmēto muguru)
Izlaists 1993. gada 19. augusts
ISBN13 9780803953079
Izdevēji SAGE Publications Inc
Lapas 192
Izmēri 139 × 215 × 14 mm   ·   280 g
Valoda Angļu  

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