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Information Campaigns: Balancing Social Values and Social Change - SAGE Series in Communication Research Charles T Salmon
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Information Campaigns: Balancing Social Values and Social Change - SAGE Series in Communication Research
Charles T Salmon
Working from the premises that information campaigns and social marketing efforts represent attempts at planned social change and that it is insufficient to examine inherently social phenomena in a social vacuum, the contributors to this volume provide a social context for examining these domains.
312 pages, illustrations
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 1989. gada 29. decembris |
| ISBN13 | 9780803932197 |
| Izdevēji | SAGE Publications Inc |
| Lapas | 312 |
| Izmēri | 139 × 215 × 22 mm · 420 g |
| Valoda | Angļu |
| Redaktors | Salmon, Charles T. |
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