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Models for Innovation Diffusion - Quantitative Applications in the Social Sciences Vijay Mahajan
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Models for Innovation Diffusion - Quantitative Applications in the Social Sciences
Vijay Mahajan
Mahajan and Peterson have provided an introduction to diffusion models that bridges the disciplines and sets out the basic findings in a clear and consistent way. Their book is a lucid, state-of-the-art description of the powerful tools for investigating the temporal diffusion of any innovation. The approach they use is abstract and general, but the inclusion of a number of helpful examples makes it accessible to a wider range of readers.
88 pages, 1, black & white illustrations
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 1985. gada 30. augusts |
| ISBN13 | 9780803921368 |
| Izdevēji | SAGE Publications Inc |
| Lapas | 88 |
| Izmēri | 142 × 216 × 6 mm · 144 g |
| Valoda | Angļu |
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