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Dynamic Models of Advertising Competition: Open- and Closed-Loop Extensions - International Series in Quantitative Marketing Gary M. Erickson 1991 edition
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Dynamic Models of Advertising Competition: Open- and Closed-Loop Extensions - International Series in Quantitative Marketing
Gary M. Erickson
Marketing strategies are rarely successful without adjustments over time, and marketing managers need constantly to monitor, and anticipate when possible, important changes in the marketing environment, so that they can adapt their marketing strategies to changing market conditions.
122 pages, biography
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