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Euromarketing and the Future
Erdener Kaynak
A political-economic look at the implications of European unification on the last 50 years to make some predictions for the next 50; includes content analysis of international Web sites that encourage cross-border sales; a survey of small retail business managers in Romania on effects of the influx of large foreign retail chains.
212 pages, index
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2004. gada 6. februāris |
| ISBN13 | 9780789060327 |
| Izdevēji | Taylor & Francis Inc |
| Lapas | 212 |
| Izmēri | 150 × 220 × 10 mm · 317 g |
| Valoda | Angļu |
