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Strategic Marketing in Library and Information Science Linda S Katz 1. izdevums
Strategic Marketing in Library and Information Science
Linda S Katz
With cutting-edge research studies as well as theoretical chapters that have not been seen before in the marketing literature for LIS, this text examinees the current and quite limited state of marketing by LIS practitioners and institutions.
270 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2003. gada 12. septembris |
| ISBN13 | 9780789021434 |
| Izdevēji | Taylor & Francis Inc |
| Lapas | 266 |
| Izmēri | 154 × 212 × 15 mm · 372 g |
| Valoda | Angļu |