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The Consumer . . . or Else!: Consumer-Centric Business Paradigms Donald F Dufek 1. izdevums
The Consumer . . . or Else!: Consumer-Centric Business Paradigms
Donald F Dufek
Describes what demassification of the consumer market means and shows you how and why businesses must adapt to succeed. This book examines the factors that shape the business environment and looks at the re-orientation of consumer, presenting global perspectives on these vital issues.
196 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2003. gada 26. novembris |
| ISBN13 | 9780789015693 |
| Izdevēji | Taylor & Francis Inc |
| Lapas | 190 |
| Izmēri | 150 × 220 × 10 mm · 360 g |
| Valoda | Angļu |