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Customer Advisory Boards: A Strategic Tool for Customer Relationship Building
David L Loudon
Examines the customer advisory board (CAB) - one of the most effective competitive tools for building and maintaining customer satisfaction. Shows how to create and make use of an effective CAB, and how doing so can give your company a marketing advantage and improve vital aspects of business.
182 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2003. gada 30. oktobris |
| ISBN13 | 9780789015587 |
| Izdevēji | Taylor & Francis Inc |
| Lapas | 176 |
| Izmēri | 150 × 220 × 10 mm · 330 g |
| Valoda | Angļu |