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Fundamentals of Business Marketing Education: A Guide for University-Level Faculty and Policymakers J David Lichtenthal 1. izdevums
Fundamentals of Business Marketing Education: A Guide for University-Level Faculty and Policymakers
J David Lichtenthal
Fundamentals of Business Marketing Education: A Guide for University-Level Faculty and Policymakers examines the essential issues of teaching business-to-business marketing courses at all four university levels. An international network of educators and practitioners addresses the real concerns you have about developing a curriculum and formulating
318 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2004. gada 8. janvāris |
| ISBN13 | 9780789001320 |
| Izdevēji | Taylor & Francis Inc |
| Lapas | 318 |
| Izmēri | 152 × 212 × 25 mm · 600 g |
| Valoda | Angļu |
| Redaktors | Lichtenthal, J. David |
Ziemassvētku dāvanas var atgriezt līdz 31. janvārim