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Entry Strategies for International Markets Franklin R. Root 2nd, Revised and Expanded edition
Entry Strategies for International Markets
Franklin R. Root
A guide to entering foreign markets. The book offers practical advice on deciding which markets to enter, choosing a product for international distribution, designing an entry stategy, and developing an effective international marketing plan.
288 pages, Illustrations
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 1998. gada 2. oktobris |
| ISBN13 | 9780787945718 |
| Izdevēji | John Wiley & Sons Inc |
| Lapas | 288 |
| Izmēri | 153 × 232 × 19 mm · 317 g |
| Valoda | Angļu |