Pastāsti draugiem par šo preci:
Beyond Spin: The Power of Strategic Corporate Journalism Markos Kounalakis
Beyond Spin: The Power of Strategic Corporate Journalism
Markos Kounalakis
Through the story of Silicon Graphics, this text demonstrates how corporate journalism can help companies weather sudden PR shocks and remain open, flexible, and innovative. It also describes the corporate communications system, strategy, and philosophy that helped the company face a major crisis.
256 pages, black & white illustrations
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 1999. gada 26. oktobris |
| ISBN13 | 9780787945503 |
| Izdevēji | John Wiley & Sons Inc |
| Lapas | 288 |
| Izmēri | 154 × 228 × 18 mm · 446 g |
| Valoda | Angļu |
Ziemassvētku dāvanas var atgriezt līdz 31. janvārim