Adland: Searching for the Meaning of Life on a Branded Planet - James P. Othmer - Grāmatas - Anchor - 9780767928977 - 2010. gada 1. jūnijs
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Adland: Searching for the Meaning of Life on a Branded Planet

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James P. Othmer, advertising executive turned novelist, gives us a hilarious, personal, and sneakily profound chronicle of the past, present, and future of the advertising business.  On one level it?s the wickedly funny, compelling personal chronicle of the rise and fall of a modern-day ad man; a riveting insider?s look at the astonishing transformation taking place in advertising's hottest idea factories.  But take a step back from the tales of lavish shoots, agencies on the brink, and pampered mega-brands and Adland becomes much more: a snapshot of how we are living our lives thirty seconds at a time.  Funny, deeply thoughtful, and utterly unique, this book is both a wildly amusing ride in Adland, brilliantly recounted, and an exploration of the value of life in the information age.

Mediji Grāmatas     Paperback Book   (Grāmata ar mīksto vāku un līmēto muguru)
Izlaists 2010. gada 1. jūnijs
ISBN13 9780767928977
Izdevēji Anchor
Lapas 336
Izmēri 170 × 202 × 19 mm   ·   258 g
Valoda Angļu  

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