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Advertising Media Workbook and Sourcebook Kelley, Larry (University of Houston, USA) 4. izdevums
Advertising Media Workbook and Sourcebook
Kelley, Larry (University of Houston, USA)
This combination of workbook and sourcebook combines easy-to-understand explanations of advertising media sources and calculations with real-world examples of source material from advertising and media companies. It is designed for anyone wanting to master the process of advertising media planning.
384 pages, 39 black & white tables, 10 black & white line drawings
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2015. gada 14. aprīlis |
| ISBN13 | 9780765640949 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 380 |
| Izmēri | 278 × 219 × 25 mm · 938 g |
| Valoda | Angļu |