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Visual Identity: Promoting and Protecting the Public Face of an Organization Susan Westcott Alessandri 1. izdevums
Visual Identity: Promoting and Protecting the Public Face of an Organization
Susan Westcott Alessandri
A visual identity is the strategically planned and purposeful presentation of the brand or organization in order to gain a positive image, including - but not limited to - its name, logo, tagline, color palette and architecture, and even sounds. This practical guide explores visual identity from an organizational brand perspective.
176 pages, tables, figures, bibliographic references, index
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2009. gada 15. oktobris |
| ISBN13 | 9780765622662 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 178 |
| Izmēri | 152 × 229 × 15 mm · 408 g |
| Valoda | Angļu |
Ziemassvētku dāvanas var atgriezt līdz 31. janvārim