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Advertising Management Donald W Jugenheimer 1. izdevums
Advertising Management
Donald W Jugenheimer
Suitable for the Advertising Management course, this book follows the more general Principles of Advertising course. It covers a range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, ethics, and managing change.
288 pages, tables, figures, sidebars, discussion questions, references, index
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2009. gada 15. aprīlis |
| ISBN13 | 9780765622600 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 232 |
| Izmēri | 189 × 246 × 8 mm · 408 g |
| Valoda | Angļu |