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Customer Visits: Building a Better Market Focus: Building a Better Market Focus Edward F. McQuarrie 3. izdevums
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Customer Visits: Building a Better Market Focus: Building a Better Market Focus
Edward F. McQuarrie
Visits to customers by a team of marketers and engineers play an important role in exploring customer satisfaction. This book provides step-by-step instructions for making use of this market research technique. It contains several examples which explain how to set feasible objectives and how to select the right kind of customers to visit.
232 pages, tables, figures, bibliography, index
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2008. gada 15. aprīlis |
| ISBN13 | 9780765622259 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 256 |
| Izmēri | 229 × 154 × 14 mm · 336 g |
| Valoda | Angļu |
