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Go Figure! New Directions in Advertising Rhetoric Edward F. McQuarrie 1. izdevums
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Go Figure! New Directions in Advertising Rhetoric
Edward F. McQuarrie
Rhetorical scholarship has found rich source material in the disciplines of advertising, communications research, and consumer behavior. Advertising, considered as a kind of communication, is distinguished by its focus on causing action. This volume assembles fresh perspectives on this topic. It also provides a view of the advertising rhetoric.
336 pages, tables, figures, bibliographic references, index
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2007. gada 15. decembris |
| ISBN13 | 9780765618016 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 336 |
| Izmēri | 152 × 229 × 24 mm · 612 g |
| Valoda | Angļu |
| Ieguldītājs | Barbara J. Phillips |
| Ieguldītājs | Edward F. McQuarrie |
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