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Satisfaction: A Behavioral Perspective on the Consumer: A Behavioral Perspective on the Consumer Richard L. Oliver 2. izdevums
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Satisfaction: A Behavioral Perspective on the Consumer: A Behavioral Perspective on the Consumer
Richard L. Oliver
Suitable for advanced MBA and doctoral courses in Consumer Behavior and Customer Satisfaction, this text covers meaning, causes, and consequences of customer satisfaction. It covers various psychological aspects of satisfaction formation. It also traces the history of consumer satisfaction from its earliest roots.
544 pages, tables, figures, references, name & subject indexes
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2010. gada 15. februāris |
| ISBN13 | 9780765617705 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 544 |
| Izmēri | 250 × 177 × 31 mm · 1,15 kg |
| Valoda | Angļu |
| Redaktors | Oliver, Richard L. |
