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Does Marketing Need Reform?: Fresh Perspectives on the Future Jagdish N Sheth 1. izdevums
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Does Marketing Need Reform?: Fresh Perspectives on the Future
Jagdish N Sheth
Collects the insights of a group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values. This book aims to set an agenda for a generation of marketing principles. It seeks to understand and explain how and why marketing has veered off course in order to steer it back in the right direction.
360 pages, tables, figures, references, name & subject indexes
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2006 |
| ISBN13 | 9780765616999 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 360 |
| Izmēri | 252 × 180 × 20 mm · 612 g |
| Valoda | Angļu |
| Redaktors | Sheth, Jagdish N. |
| Redaktors | Sisodia, Rajendra S. |
