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Electronic Customer Relationship Management Jerry Fjermestad 1. izdevums
Electronic Customer Relationship Management
Jerry Fjermestad
A survey of information systems research on electronic customer relationship management (eCRM). This book provides frameworks taken from cases and applications in this field. Each chapter takes a collaborative approach that goes beyond the analytical and operational perspectives, and stresses integration with other enterprise information systems.
224 pages, tables, figures, references, index
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2006. gada 31. janvāris |
| ISBN13 | 9780765613271 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 224 |
| Izmēri | 150 × 220 × 20 mm · 589 g |
| Valoda | Angļu |