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Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity: For Reason, Realism, Truth and Objectivity Shelby D. Hunt
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Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity: For Reason, Realism, Truth and Objectivity
Shelby D. Hunt
This work analyses the major controversies in the "philosophy debates" raging throughout the field of marketing. Using an historical approach, it argues against relativism and for scientific realism as a philosophy for guiding marketing research and theory.
328 pages, tables, figures, bibliography, index
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2003. gada 31. marts |
| ISBN13 | 9780765609311 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 360 |
| Izmēri | 152 × 229 × 28 mm · 453 g |
| Valoda | Angļu |
